#Twitter insights how to#
#Twitter insights update#
#Twitter insights pro#
#Twitter insights trial#

You can also check engagement rate to see which day of the week an individual post stands to perform best. Total engagement will include every interaction with every post in one lump sum. Starting with the best days for total engagement, this can tell you when to maybe bump up your sharing schedule on a certain day to take advantage of a more fully engaged audience.

#Twitter insights how to#

How to find this for your tweets: Since you already have your impression stats, you simply need to divide impressions by total followers. One of the best takeaways from this stat is that you'll discover whether or not you should be resharing your tweets multiple times in order to hit more of your audience (chances are, you should be resharing).

Now that we have impression data from Twitter, we can essentially find the same stat for tweets. Tweet reach percentage - How many of your followers do you reach?ДЇacebook reach is a rather ballyhooed statistic. Here's the data for our last 150 Buffer tweets.ДЁ. One neat way to do this is to run a scatter plot with the data in the Engagement column and the Length column. =IF(LEN(TRIM(C2))=0,0,LEN(TRIM(C2))-LEN(SUBSTITUTE(C2,' ',''))+1)ДЄrmed with this data, you can then compare your engagement with your tweet length. The above formula will give you the character count of the tweet (including the shortened URL). (Change 'A1? to be the cell that contains the tweet text.) How to find this for your tweets: To find this stat, you'll need to add a new column to your spreadsheet.Д¬reate a new column, and copy this formula into the cells: favorites) happen at each particular length. Are they blind to long, 140-character updates? Do they prefer short or medium? Once you pick up on the general trends, you can even drill deeper to see what kind of engagement (for instance, retweets vs.

#Twitter insights update#

What you'll learn from this is exactly how the length of your update impacts the way your audience interacts with it. We're always keen to learn data on the ideal length of tweets, so this one could prove really insightful. Format the resulting data as a percentage. How to find this for your tweets: Divide favorites by impressions. At the least, the contents of those tweets for some reason got their attention. Here's the way that Dan ties it all in to content creation:ДЇor Twitter, it's probably safe to assume that tweets that people have favorite would make for good article, blog posts, tools, ideas - because your audience has told you they like the idea with their engagement. It measures favorites by way of impressions, highlighting the posts that received the most love relative to how many people saw it. Favorite rate helps surface the best ideas. Twitter users hand out favorites for any number of different reasons, and one of those could be that they quite like the idea you express in a tweet. Favorite rateДan Shure of Evolving SEO came up with a unique stat that can help you predict the success of a piece of content.

#Twitter insights pro#

Pro tip: You can remove all of the from the spreadsheet by sorting the 'Tweet text' column alphabetically and deleting the rows that begin with an symbol. Twitter will show you data for up to 3,200 tweets, including a breakdown of all impressions and other engagement numbers. Take the downloaded file and import into Excel or Google spreadsheets. (The rest of the stats here will reference this exported data, so get your spreadsheets ready!)ДЇrom the dashboard, click the export button in the top-right corner.

You can also get this information-and much more-in the exported data offered by Twitter analytics. Here is my collection of 15 favorites, as well as how you can find these stats for your Twitter profile.

I've found a lot of inspiration in the way that others have used Twitter analytics to find the stats and insights that help them tweet better. 15 most useful Twitter stats used by the pros

#Twitter insights trial#

If you'd like to try out Buffer for Business analytics at the same time, we've got a free seven-day trial for you to test-no credit card required. Twitter analytics tells you where on the tweet and where on the network that someone clicked or engaged with your tweet.Д¬heck below to see how to get up and running with Twitter analytics. Same goes for click stats and engagement (favorites, retweets, etc.). You can get even more detail with breakdowns of when and where each of these impressions happened. With Twitter analytics, I can see impression numbers-i.e., the number of individual people who noticed my tweet. Twitter's analytics take things to a more detailed, micro level. My Buffer dashboard (or whatever management dashboard you use for your social media marketing) gives me an excellent top-level view of what's happened on Twitter-a macro view of my tweets.